1901 Fourth Street
Berkeley, CA 94710
Monday to Saturday 10-7,
"Together, we've built a brand around absurdly soft shirts that are perfect for a 7-day weekend kinda lifestyle."
MicroModal, found in our signature fabric, is made from recycled beechwood. The pulp production is self-sufficient, which makes our tees sustainable, eco-friendly, and so. so. soft.
When we say our stuff is soft, we really mean it. It’s not like “oh, this feels nice” soft. It’s “holy sh#% how did they make this I’m never taking it off” soft.
Beechwood pulp is spun into our custom fiber, which is the foundation of all of our yarns. We’ve created over 25 custom fabrics (and counting) using this method, so we’re not kidding when we say our clothes are one-of-a-kind
Most of our stuff comes from SF or LA, where some of the best knits in the world are made. For some of the more technical styles, we turn to sewers overseas that work in the same ethical and sustainable factories we’d use here.